Rippey’s conclusion IS a simple deduction based on two premises: (I) Survey research requires a high degree of specialized trunrng and (2) most journalists lack that training.

Journalism & Mass Communication Quarterly

I John N. Rippey. “Use of Polls as a Reporling Tool.” JourM/ism Quarterly, 57542446,721 (1980). 1 /bid.. p. 646. Rippey’s conclusion IS a simple deduction based on two premises: (I) Survey research requires a high degree of specialized trunrng and (2) most journalists lack that training. Of coursz. Rippey’l argument is only as valid ai thc premises upon which it rests. The first premise is selfwident. Suppon for the sesond can be found in Elisakth NoelleNeumann. “The Public Opinion Research Correspondent,” Public Opinion Quarterly. U4%5-597 (1980).

Rippey’s conclusion IS a simple deduction based on two premises: (I) Survey research requires a high degree of specialized trunrng and (2) most journalists lack that training.

Use of Polls in Reporting Changes Slightly since 1978