It can be used alone, with Osterwalder’s Business Model Generation text, or with other resources explaining the Business Model Canvas.

Paper

Shifting Entrepreneurial Thinking Into High Gear

Published in Entrepreneur & Innovation Exchange

Citations: 0

2016

Full text

Abstract

Students and teachers can use the Business Model Canvas to describe, organize and design a business model for an entrepreneurial venture or a business development opportunity in an existing business. The fictitious case described below is the basis of a useful exercise. It can be used alone, with Osterwalder’s Business Model Generation text, or with other resources explaining the Business Model Canvas.

Authors

Mark T. Spriggs

Journal

Entrepreneur & Innovation Exchange

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