Paper

A great place to work!?: Understanding crowdsourced employer branding

Published Mar 1, 2017 · Amir Dabirian, Jan H. Kietzmann, Hoda Diba

Business Horizons

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Abstract

Abstract hidden due to publisher request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.

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Study Snapshot

Crowdsourced employer branding intelligence can help employers attract highly qualified employees by focusing on seven value propositions, including social elements, interesting tasks, professional development, economic issues, management role, and work/life balance.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

A great place to work!?: Understanding crowdsourced employer branding

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