Creativity is defined as the balanced unfolding and converging of experience and entrepreneurship as the management of radical change. The entrepreneur is seen - in contrast to the view in mainstream economics - as a visionary activist, who is able to constructively handle the often conflicting demands of unplannable emerging situations. Visions, wholistic guiding images of future possibilities, are viewed as the main guiding forces in creativity and entrepreneurship and innovation as the creation of the future. Mainly concerned with the dynamic management of image and innovation, the successful entrepreneur excels in perceiving, opening up and exploiting new technological, marketing and organizational possibilities.

Creativity and entrepreneurship are defined as the management of radical change, with the entrepreneur being a visionary activist who manages conflicting demands in emerging situations.

Creativity and Entrepreneurship