Paper

Determinants of live streamers' continuance broadcasting intentions on Twitch: A self-determination theory perspective

Published Dec 1, 2017 · Chun-Der Chen, Ho-Wen Cheng, Qun Zhao

Telematics Informatics

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Abstract

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Observational Study

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Study Snapshot

Intrinsic and extrinsic motivations significantly influence performance expectancies, but not perceived website attractiveness, which ultimately affects live streamers' continuance broadcasting intentions on Twitch.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Determinants of live streamers' continuance broadcasting intentions on Twitch: A self-determination theory perspective

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