Ambush marketing always happens in sports events.The official sponsor's right is infringed by the ambush marketers.The paper gives examples for anti-unfair-competition law regulating ambush marketing abroad and points out that anti-unfair-competition law grants the rights to the official sponsors for stopping ambush marketing and asking for compensation.This regulation has theoretical supporting from the third party's infringing upon creditor's right.The paper suggests the tort responsibility of the ambush marketers can be defined by like hood of confusion standard.

Anti-unfair-competition laws can protect official sponsors from ambush marketing and seek compensation for damages, with the tort responsibility of ambush marketers defined by the likelihood of confusion standard.

Discussion on Anti-unfair-competition Law Regulating Ambush Marketing

Key Takeaway: Anti-unfair-competition laws can protect official sponsors from ambush marketing and seek compensation for damages, with the tort responsibility of ambush marketers defined by the likelihood of confusion standard.