A. V. Zerkal
Dec 1, 2018
Commercial awareness means appreciating that all enterprises are themselves commercial enterprises, in business to make money. Even charities need to be sustainable. You need to understand how they do that and what factors might affect it in order to be fully commercially aware. Businesses can never stand still – they grow or die and their CEOs worry about competitors. The price/earning ratio is the most commonly used means of comparing enterprises' financial performance.