Paper
Launching and Re-launching High-technology Products
Published Nov 1, 2002 · C. Easingwood, S. Harrington
Technovation
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Abstract
Abstract hidden due to publisher request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
The re-launch of high-tech products should be an integral part of the introductory strategy, signaling a new phase in product development, with four common steps: market preparation, targeting, positioning, and execution.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.
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