Linking Advertising, Materialism, and Life Satisfaction

doi:10.1007/S11205-011-9829-2

Paper

Linking Advertising, Materialism, and Life Satisfaction

Published 2009 · J. Sirgy, Eda Gurel‐Atay, D. Webb

Social Indicators Research

Q1 SJR score

85

Citations

1

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Abstract

This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.

Observational Study

Highly Cited

Study Snapshot

Key takeawayAdvertising perceived as materialistic contributes to materialism, leading to negative self-evaluations and life dissatisfaction.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Linking Advertising, Materialism, and Life Satisfaction

References

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