Managing customer relationship management projects: The case of a large French telecommunications company
Published May 1, 2010 · Adel Beldi, Walid Cheffi, P. Dey
International Journal of Project Management
58
Citations
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Influential Citations
Abstract
Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
Key takeawaySuccessful CRM implementation requires an integrated and balanced approach, involving system selection, process re-engineering, and organizational structure development.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.