Sustainable marketing activities of traditional fashion market and brand loyalty
Published May 5, 2020 · Jaesuk Jung, Sang Jin Kim, K. Kim
Journal of Business Research
127
Citations
5
Influential Citations
Abstract
Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
Key takeawaySustainable marketing activities in the traditional fashion market positively impact brand image, trust, satisfaction, and loyalty, leading to increased brand loyalty.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.