“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature
Published Nov 1, 2017 · R. M. Dangelico, Daniele Vocalelli
Journal of Cleaner Production
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Citations
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Influential Citations
Abstract
Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
Key takeawayGreen marketing strategies focus on brand positioning, closed-loop supply chains, and eco-friendly advertising, with consumers willing to pay a premium for environmentally friendly products.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.