Microsoft: A case in cross‐company transformation
Published Jul 1, 2006 · G. Suder, J. M. Payte
Thunderbird International Business Review
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Abstract
Starting in 2001 with Microsoft corporate headquarters at Redmond, Washington, corporate executives from Microsoft Corporation identified the need for a global tridimensional reorganization to deal with diverse clients and customer needs, business and product lines, and geographical issues and requirements. This reorganization would result in a corporate organizational transformation that was initially designed and implemented at headquarters during fiscal year (FY) 2002. It was then expanded internationally and introduced for international implementation with targeted completion by the end of FY 2003 (June 30, 2003). This case study reviews the background and competitive, customer, and environmental situations that led to this “crosscompany transformation.” It then analyzes the method of the design and implementation process with a primary focus on the interaction of the Europe, Middle East, and Africa Region (EMEA) with Microsoft headquarters. This case study also examines the process, results, and learning experiences of the transformation for FY 2003 through to FY 2004. © 2006 Wiley Periodicals, Inc.