This paper demonstrates that the positiveness and negativeness of letters of acceptance and rejection from companies have an impact on company image, self-concept of recipient, and reported future intentions of potential recruits. The implication for employers writing letters of acceptance and rejection is that they should communicate with prospective recruits in a positive manner no matter what the letter's message. Positive rejection letters can mitigate effects of rejection and negative acceptance letters can impair the positiveness of acceptance.

Positive and negative employment rejection and acceptance letters impact company image, self-concept, and future intentions of potential recruits, emphasizing the importance of writing positive letters.

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Employment rejection and acceptance letters and their unintended consequences on image, self-concept, and intentions

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