Rhetoric Features of English for Advertisement

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Rhetoric Features of English for Advertisement

Wang Yan

2002

Citations

Journal

Journal of Anshan Institute of Iron and Steel Technology

Semantic Scholar

Key Takeaway

Key Takeaway: English for advertisements uses rhetorical features like analogy, personification, alliteration, rhyme, and repetition, benefiting enterprises in their competition with foreign companies.

Abstract

Some of the rhetoric features of English for advertisement are induced in carefully selected examples from forein magazines as well as Chinese books concerned,i.e. analogy,personification,alliteration,rhyme and repetition ect.The introduction of this paper will be quite beneficail for enterprises and other units concerned in their competition with foreign companies.

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