Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration
Chenting Su, Haibin Yang
Sep 1, 2017
Citations
14
Citations
Journal
Journal of Business Research
Full text
Semantic Scholar
Key Takeaway Key Takeaway: This special issue highlights the contributions of marketing and management scholars to supplier-buyer relationship management, highlighting potential future interdisciplinary integration.
Abstract
Abstract This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.
Text copied to clipboard
copied to clipboard