Thinking, Fast and Slow
Published Jan 1, 2012 · S. O'Donohoe, Adam Ferrier
International Journal of Advertising
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Influential Citations
Abstract
PurposeReviews the latest learning and development books across the globe and pinpoints practical implications.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThinking, Fast and Slow by Daniel Kahneman is a thoughtful and provocative book about thinking. It takes the reader through 40 years of research into how humans think, often contradicting conventional wisdom and demonstrating how pliable and easily distracted much of thinking can be. Reading it, one is challenged to question nearly everything about how the brain processes the world around it.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.