The present study employed reinforcement-based methods to induce existing members to recruit new members to join a chamber of commerce. Three interventions took place during June and July of 3 successive years. The investigators trained chamber leaders to use reinforcement methods (e.g., contingent tokens) to reinforce recruitment and dues collections. All three interventions produced substantial increases in their targets.

Reinforcement-based methods, such as contingent tokens, effectively increase membership recruitment and dues collections in volunteer organizations.

Using reinforcement-based methods to enhance membership recruitment in a volunteer organization.

Key Takeaway: Reinforcement-based methods, such as contingent tokens, effectively increase membership recruitment and dues collections in volunteer organizations.