Does halal certification affect purchasing behavior?

Introduction

The impact of halal certification on consumer purchasing behavior has garnered significant attention due to the growing global Muslim population and the increasing demand for halal products. This synthesis aims to analyze how halal certification influences consumer purchase intentions and behaviors across various product categories and contexts.

Key Insights

Increased Purchase Intention and Trust:
- Halal certification significantly increases consumer purchase intention and trust, especially for products from non-Muslim countries and utilitarian products .
Religiosity and Halal Awareness:
- Religiosity and halal awareness are strong predictors of purchase intention for halal-certified products. Consumers with higher religiosity and awareness are more likely to purchase halal-certified products .
Moderating Role of Halal Certification:
- Halal certification moderates the relationship between various factors (e.g., attitudes, subjective norms, perceived behavioral control) and purchase intention, enhancing the likelihood of actual purchase behavior .
Product Type and Country of Origin:
- The type of product and the country of origin play significant roles in consumer behavior. Halal certification has a more substantial impact on utilitarian products and products from non-Muslim countries .
Influence of Marketing and Social Media:
- Marketing activities, including social media exposure and viral marketing, significantly influence purchase intentions for halal products. However, in some cases, these factors may outweigh the impact of halal certification .
Consumer Trust as a Mediator:
- Consumer trust mediates the relationship between halal certification and purchase intention, indicating that trust in the certification process is crucial for influencing purchasing behavior .
Non-Significant Factors:
- In some contexts, halal certification alone does not significantly impact purchase intention or behavior. Other factors, such as price and brand image, may also play a role .

Conclusion

Halal certification generally enhances consumer purchase intention and trust, particularly among highly religious and aware consumers. It also moderates the relationship between various behavioral factors and purchase intentions, leading to actual purchase behavior. However, the impact of halal certification can vary depending on product type, country of origin, and the influence of marketing activities. Trust in the certification process is a critical mediator in this relationship.

Does halal certification affect purchasing behavior?

Summary

Consensus Meter

Introduction

Key Insights

Conclusion

Sources and full results

THE EFFECTS OF HALAL CERTIFICATION AND PRODUCT FEATURES ON CONSUMER BEHAVIOR: A SCENARIO-BASED EXPERIMENT

Halal certification and products from Muslim countries increase consumer purchase intention, trust, and perceived risk, even for non-Muslim products.

Small Industrial Awareness against Halal Certification and Product Quality Groceries Gift Shop North Sumatra against the Interest in Purchasing through Experiental Buying Consumer

Halal certification plays a role in stimulating purchase intention for souvenirs, but its impact on purchasing decisions is more influenced by purchase intention, recommendations, and social media exposure.

Determinants of Purchase Decision on Halal Product: The Mediating Effect of Halal Certification

Religiosity and viral marketing directly influence the purchase of halal products, while prices do not directly affect it, and halal certification mediates this relationship indirectly.

The moderating effect of halal certification on the purchase intention of halal bakery products in Petaling district, Selangor, Malaysia

Halal certification can moderate the relationship between purchase intention and actual behavior of buying Halal bakery products among consumers in Petaling District, Selangor, Malaysia.

The impact of consumption value on consumer behaviour

Halal certification and emotional and epistemic values significantly influence consumer choice and purchase of halal-certified food supplies.

Influence of Halal certification on customers’ purchase intention

HALAL awareness and religiosity positively influence customers' intention to purchase Halal certified consumer products, with religiosity being the most influential factor.

Purchase Intentions as moderating variables in relationship between Halal Awareness Toward Buying Behavior

Halal awareness significantly impacts purchase intentions, which in turn influence buying behavior for Uliq food products.

EXPLORING THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION AND PURCHASE INTENTION FOR HALAL COSMETICS: THE MODERATING ROLE OF HALAL AWARENESS

Customer loyalty, halal awareness, and purchase intention significantly influence consumer purchasing decisions for halal cosmetics in Indonesia, while Halal certification, price, and brand image have insignificant effects.

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

Religious knowledge, commitment, and halal certification positively influence Muslim consumers' actual purchase behavior and repurchase intention for halal cosmetics in India.

Consumption Behavior of Halal Cosmetic Products: The Mediating Role of Trust on the Effect of Halal Certification on Purchase Intention

Halal certification positively influences consumer trust, which in turn mediates the intention to buy halal cosmetic products, ultimately influencing their consumption behavior during the Covid-19 pandemic.

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