10 papers analyzed
These studies suggest that employer branding is a strategic tool that enhances company performance, attracts top talent, and is influenced by factors such as leadership, job seekers' perceptions, and work-life balance.
Employer branding is a strategic approach used by organizations to promote their unique attributes and benefits as an employer to both current and potential employees. This concept has gained significant traction in recent years as companies strive to attract and retain top talent in increasingly competitive labor markets.
Strategic Importance and Frameworks:
Antecedents and Influencing Factors:
Impact on Recruitment and Performance:
Value Propositions and Employee Preferences:
Tools and Channels for Employer Branding:
Employer branding is a multifaceted strategy that integrates various elements of human resource management and marketing to create a compelling image of an organization as an employer of choice. Key factors such as organizational support, leadership, work-life balance, and compensation play crucial roles in shaping employer branding. Effective employer branding not only enhances recruitment efforts but also positively impacts overall company performance. Organizations must strategically utilize both internal and external branding tools to attract and retain top talent in competitive labor markets.
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