Searched over 200M research papers for "experiential marketing"
10 papers analyzed
These studies suggest that experiential marketing effectively influences consumer behavior and provides competitive advantages, while experiential learning in marketing education enhances student skills and performance through hands-on activities, teamwork, and reflective observation.
20 papers analyzed
Experiential marketing is a strategy that focuses on creating memorable experiences for consumers, rather than just promoting the features and benefits of a product or service. This approach aims to engage consumers on an emotional level, fostering deeper connections and loyalty. It has been widely applied in various industries, including tourism, education, and leisure services.
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Experiential marketing is a powerful strategy that influences consumer behavior by creating engaging and memorable experiences. It is particularly effective in the tourism and leisure industries, where emotional engagement is crucial. Additionally, experiential learning in marketing education enhances student skills and real-world application, making it a valuable teaching approach. Overall, the focus on experiences rather than just products or services aligns well with modern consumer demands, providing a competitive edge in various markets.
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