What are the factors of adopting qr code ?
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Factors Influencing the Adoption of QR Code Payments
Performance Expectancy and Perceived Usefulness
Performance expectancy, or the belief that using QR code payments will enhance performance, is a significant factor influencing adoption. Studies consistently show that users are more likely to adopt QR code payments if they believe it will improve transaction efficiency and effectiveness . This aligns with the perceived usefulness construct from the Technology Acceptance Model (TAM), which also highlights the importance of users perceiving the technology as beneficial .
Social Influence and Social Norms
Social influence, or the impact of others' opinions on an individual's decision to adopt QR code payments, is another critical factor. Research indicates that social factors, including social norms and social interactions, significantly affect users' attitudes and intentions towards adopting QR code payments . However, some studies suggest that social influence may not always be significant, particularly among specific user groups like marginalized street vendors.
Facilitating Conditions and Ease of Use
Facilitating conditions, which refer to the availability of resources and support to use QR code payments, play a crucial role in adoption. Users are more likely to adopt QR code payments if they find the system easy to use and if there is adequate support available . This is closely related to the perceived ease of use, another key factor from the TAM model, which emphasizes the importance of user-friendly interfaces .
Personal Innovativeness and Attitude
Personal innovativeness, or the willingness to try out new technologies, significantly impacts the adoption of QR code payments. Studies show that individuals with higher levels of personal innovativeness are more likely to adopt QR code payments . Additionally, a positive attitude towards QR code payments, influenced by factors like perceived usefulness and ease of use, further drives adoption intentions .
Trust and Security
Trust in the QR code payment system and its security measures is essential for adoption. Users need to feel confident that their transactions are secure and that their personal information is protected. Research highlights that perceived trust and security are significant determinants of adoption intentions . However, some studies indicate that trust may not always have a significant impact, depending on the user group and context.
Price Value and Cost
The perceived value of using QR code payments, in terms of cost savings and financial benefits, also influences adoption. Users are more likely to adopt QR code payments if they perceive the cost to be reasonable and the value to be high . This factor is particularly relevant in contexts where cost considerations are critical, such as among micro and small businesses.
Digital Financial Literacy
Digital financial literacy, or the knowledge and skills to use digital financial services, is a significant factor for adoption, especially among marginalized groups. Studies show that higher levels of digital financial literacy positively influence the intention to use QR code payments. This highlights the need for educational initiatives to improve digital financial literacy among potential users.
Conclusion
In summary, the adoption of QR code payments is influenced by a combination of factors including performance expectancy, social influence, facilitating conditions, personal innovativeness, trust, price value, and digital financial literacy. Understanding these factors can help developers, marketers, and policymakers design more effective strategies to promote the adoption of QR code payments across different user groups and contexts.
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Most relevant research papers on this topic
Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model
Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy
Customer intention to adopt QR code for payment: empirical research in HCM city, Vietnam
QR-code-based payment. Does the consumer intend to adopt a retail buying transaction?
Consumer acceptance of mobile marketing communications using the QR code
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Consumers’ Intention to Use Mobile Payment: A Case of Quick Response (QR) Code Applications
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