Firm Size as moderating variable in e-commerce performance, TAM Theory.

Introduction

The relationship between firm size and e-commerce performance, particularly through the lens of the Technology Acceptance Model (TAM), is a critical area of research. This synthesis aims to explore how firm size moderates the impact of e-commerce on firm performance, drawing insights from multiple studies.

Key Insights

Firm Size as a Moderator in E-commerce Performance:
- Firm size moderates the relationship between relational capital (RC) and firm performance, influencing variables such as cost of goods sold, interest expenses, and earnings per share.
- In Taiwanese SMEs, firm size, measured by the number of employees, moderates the impact of e-commerce on both marketing and operations performance.

Conclusion

Firm size plays a significant moderating role in the relationship between e-commerce adoption and firm performance. Larger firms may leverage their size to enhance relational capital and improve performance metrics, while in SMEs, the number of employees influences how e-commerce impacts marketing and operations. Understanding these dynamics can help firms tailor their e-commerce strategies to their specific size and capabilities.

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Firm Size as moderating variable in e-commerce performance, TAM Theory.

Summary

Introduction

Key Insights

Conclusion

Sources and full results

The moderating effect of firm size on relational capital and firm performance

Firm size moderates the relationship between relational capital and various factors linked to firm performance, potentially enhancing competitive advantage.

The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects

E-commerce adoption strongly impacts the performance of Taiwanese SMEs, with size moderating the effects of operations and marketing aspects, but e-commerce experience not moderating.

Geographic cluster size and firm performance

Geographic cluster size benefits firms in innovation and alliance attraction, but the marginal benefits decline as cluster size increases, with larger clusters being more likely to fail.

Firm Performance and Size

Firm performance and size have a complex relationship, with various theories and empirical work indicating that larger firms perform better than smaller ones.

Firm size, strategic advantage, and profit rates in US retailing

Large and small firms in the US retailing industry gain advantages, with large firms dominating certain retail markets.

Moderating the Role of Firm Size in Sustainable Performance Improvement through Sustainable Supply Chain Management

Sustainable supply chain management practices positively impact environmental and social performance, with firm size moderating the effect on economic performance.

Firms’ Size Moderating Financial Performance in Growing Firms: An Empirical Evidence from Pakistan

Firm size has a moderating effect on the relationship between firm growth and firm performance in Pakistani firms.

A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type

Trust significantly influences technology adoption, with moderating effects found for subject and context types.

Does Firm Size Comfound the Relationship Between Corporate Social Performance and Firm Financial Performance?

Firm size does not confound the positive relationship between corporate social performance and firm financial performance, even when accounting for it across various studies.

The influence of chief data officer presence on firm performance: does firm size matter?

CDOs improve profit ratios and reduce cost ratios, with larger firms benefiting more from their presence.

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