Searched over 200M research papers for "greenwashing"
10 papers analyzed
These studies suggest greenwashing can be categorized into firm-level and product-level types, driven by various factors, and can be mitigated through regulation, education, and effective communication strategies.
20 papers analyzed
Greenwashing refers to the practice where companies mislead stakeholders about the environmental benefits of their products or services. This phenomenon has become increasingly prevalent as businesses seek to capitalize on growing consumer demand for environmentally friendly products. The following synthesis presents key insights from recent research on greenwashing, grouped into relevant schools of thought.
Types and Classifications of Greenwashing:
Drivers of Greenwashing:
Impact on Market and Stakeholder Perceptions:
Mitigation and Regulatory Approaches:
Sector-Specific Implications:
Greenwashing is a multifaceted issue driven by both external pressures and internal motivations. It significantly impacts market value and stakeholder perceptions, making it difficult for consumers to trust environmental claims. Effective mitigation requires robust regulatory frameworks and educational initiatives to enhance transparency and consumer awareness. Addressing greenwashing is essential for fostering genuine sustainable practices and maintaining consumer and investor confidence in green products.
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