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These studies suggest that housewives want to be entrepreneurs due to increased entrepreneurial motivation from mindset, family environment, social media use, and income expectations.
20 papers analyzed
The interest of housewives in entrepreneurship has been a subject of research, particularly focusing on the factors that drive this interest. Various studies have explored the influence of mindset, family environment, social media, income expectations, employment, self-efficacy, and creativity on housewives' entrepreneurial motivations.
Mindset and Family Environment:
Social Media:
Income Expectations:
Employment:
Self-Efficacy and Creativity:
Family Influence:
Housewives' interest in entrepreneurship is influenced by a combination of factors including mindset, family environment, social media usage, income expectations, employment opportunities, self-efficacy, and creativity. While a supportive family environment and positive mindset are important, the anticipation of financial gain and personal attributes like self-efficacy and creativity play crucial roles. Social media also serves as a significant tool in enhancing entrepreneurial motivation. However, family support does not always directly correlate with entrepreneurial interest, indicating that personal drive and external motivations are also key determinants.
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