Impact of blue ocean strategy in telecom sector
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Impact of Blue Ocean Strategy in the Telecom Sector
Introduction to Blue Ocean Strategy in Telecom
The Blue Ocean Strategy (BOS) is a business approach that encourages companies to create new market spaces, or "blue oceans," rather than competing in saturated markets, or "red oceans." This strategy has been increasingly adopted in the telecom sector to gain a competitive edge and drive innovation.
Competitive Advantage through Blue Ocean Strategy
Saudi Arabia's Telecom Sector
In Saudi Arabia, the application of BOS principles has significantly contributed to achieving a competitive advantage for telecom companies. Key principles such as reconstructing market boundaries and reaching beyond existing demand have shown a strong positive relationship with competitive advantage indicators. The strategy's dimensions have been instrumental in creating value, which in turn has positively impacted all competitive advantage indicators for these companies.
Jordanian Telecom Companies
Similarly, in Jordan, the adoption of BOS has been found to significantly affect competitive advantage. Processes such as elimination, reduction, increase, and innovation have all been shown to play crucial roles. The study suggests that overcoming obstacles to BOS implementation and providing service guarantees can further enhance competitive advantage.
Nigerian Telecom Industry
In Nigeria, the application of BOS has positively impacted market share and customer satisfaction. The strategy's dynamic nature allows telecom firms to develop innovative products and services that surpass traditional offerings, thereby improving profitability and attracting more customers.
Above-Average Returns and Strategic Implementation
Case of Zain Telecommunications in Iraq
For Zain Telecommunications in Iraq, BOS has been effective in realizing above-average returns. The strategy's four principles—reduce, raise, eliminate, and create—have been crucial in achieving superior revenues. These principles are supported by secondary factors such as resources, potentials, competitive advantages, and strategic implementation.
Technological Advancements and BOS
Fiber to the Home (FTTH) as a Blue Ocean Strategy
Deploying Fiber to the Home (FTTH) technology is an example of BOS in action within the telecom sector. FTTH offers differentiated services at lower costs, addressing the ever-growing demand for higher data rates. This approach not only provides technical and economic benefits but also aligns with BOS principles to gain a competitive edge.
Market Knowledge and BOS
Integration in Saudi Telecom
Market knowledge plays a vital role in the successful implementation of BOS. In Saudi Telecom, there is a strong relationship between market knowledge dimensions and BOS dimensions. This relationship extends to competitive advantage, indicating that market knowledge indirectly impacts competitive advantage through BOS. The high degree of acknowledgment among employees about these dimensions underscores the importance of integrating market knowledge with BOS for achieving competitive success.
Conclusion
The Blue Ocean Strategy has proven to be a powerful tool for telecom companies across various regions, including Saudi Arabia, Jordan, Nigeria, and Iraq. By focusing on creating new market spaces and leveraging innovative processes, telecom firms can achieve significant competitive advantages, enhance customer satisfaction, and realize above-average returns. The integration of market knowledge further amplifies the effectiveness of BOS, making it a comprehensive approach for sustained success in the telecom sector.
Sources and full results
Most relevant research papers on this topic
Blue Ocean Strategy in Saudi Arabia Telecommunication Companies and Its Impact on the Competitive Advantage
The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies
Effect of Blue Ocean Strategy on the Performance of Telecommunication Firms in South East Nigeria
The Effect of the Blue Ocean Strategy on Realizing the Above-Average Model: An Applied Study at Zain Telecommunications—The Case of Iraq
Utilization of fiber to the home as a Blue Ocean Strategy to gain competitive advantage
Market Knowledge, Blue Ocean Strategy, and Competitive Advantage (Direct and Indirect Relationships and Impact)
Leadership through Innovation and Creativity in Marketing Strategies of Indian Telecom Sector: A Case Study of Airtel Using Factor Analysis Approach
Blue Ocean Strategy
BLUE OCEAN STRATEGY: A marketing theory to create uncontested market space and make the competition irrelevant
A SYSTEMATIC LITERATURE REVIEW OF THE ADOPTION OF A BLUE OCEAN STRATEGY BY SMALL AND MEDIUM ENTERPRISES FOR SUSTAINABLE GROWTH
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