Impact of blue ocean strategy in telecom sector
Searched over 200M research papers
Research Analysis by Consensus
Consensus Meter
Introduction
The Blue Ocean Strategy (BOS) is a business approach that aims to create new market spaces, or "blue oceans," where competition is irrelevant. This strategy contrasts with "red oceans," where companies fight over existing market space. In the telecom sector, BOS has been explored for its potential to drive competitive advantage, market innovation, and customer satisfaction.
Key Insights
-
Competitive Advantage through BOS:
- The application of BOS principles significantly contributes to achieving a competitive advantage in telecom companies. Key principles such as reconstructing market boundaries and reaching beyond existing demand are particularly impactful .
- The elimination, reduction, increase, and innovation processes within BOS are crucial for achieving competitive advantage .
-
Market Share and Customer Satisfaction:
- BOS positively affects market share and customer satisfaction in the telecom industry. Companies that adopt BOS see significant improvements in these areas.
- The creation of uncontested market space and the development of innovative products and services are essential for enhancing market share and customer satisfaction .
-
Market Innovation:
- BOS drives market innovation by creating new demand and making competition irrelevant. This is achieved through strategic moves that break the trade-off between value and cost .
- In the telecom sector, deploying technologies like Fiber to the Home (FTTH) as part of BOS can provide differentiated services at lower costs, thus gaining a competitive edge.
-
Strategic Implementation and Support:
- Successful implementation of BOS requires ongoing strategic changes supported by senior management and the board of directors. Overcoming obstacles and providing service guarantees are also recommended.
- Training managers on BOS and ensuring alignment of value, profit, and people propositions are critical for effective strategy execution .
Conclusion
The Blue Ocean Strategy has a significant positive impact on the telecom sector by fostering competitive advantage, enhancing market share, and driving customer satisfaction. By creating new market spaces and focusing on innovation, telecom companies can achieve superior performance and make competition irrelevant. Effective implementation and continuous strategic support are essential for realizing the full benefits of BOS.
Sources and full results
Most relevant research papers on this topic
Blue Ocean Strategy in Saudi Arabia Telecommunication Companies and Its Impact on the Competitive Advantage
The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies
Effect of Blue Ocean Strategy on the Performance of Telecommunication Firms in South East Nigeria
The Effect of the Blue Ocean Strategy on Realizing the Above-Average Model: An Applied Study at Zain Telecommunications—The Case of Iraq
Blue ocean strategy.
BLUE OCEAN STRATEGY: A marketing theory to create uncontested market space and make the competition irrelevant
Blue Ocean Strategy
Effect of Blue Ocean Strategy on Market Innovation of Quoted Commercial Banks in Nigeria
Utilization of fiber to the home as a Blue Ocean Strategy to gain competitive advantage
Extending boundaries of Blue Ocean Strategy
Try another search
What are the strategies for addressing digital security and privacy in the age of interconnected devices?
The viability of vertical farming in urban food security.
Liver progenitor cell liver injury
How does PI3K contribute to cell movement?
What are the signs of impaired gut health, and how can it be restored?
The impact of air pollution on cognitive function and public health.