Perceived influencer credibility and psychological ownership positively influence consumer behavior, affecting purchase intention, attitude towards advertising, and product.

Psychological ownership in social media influencer marketing

Influencer marketing positively affects consumer trust in branded content on social media through informative content, influencer trustworthiness, attractiveness, and similarity to followers.

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Social media influencers play a crucial role in activating consumer behavior, and this research provides an integrative framework for understanding their impact and future research direction.

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

Influencer marketing significantly impacts consumer behavior, particularly among women in the Y generation, a tech-savvy generation.

IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOR

Influencer marketing significantly impacts consumer behavior, enabling brands to connect with potential clients and enhance customer connections through relatable and trusted recommendations.

Impact of Influencer Marketing on Consumer Behavior : An Analytical Study

Attitude toward influencers, perceived behavior control, personal relevance, inspiration, and trust positively impact consumer behavior, while peer influence has no effect.

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Influencer marketing positively impacts consumer behavior and purchasing decisions, influenced by message value, influencer characteristics, and content accuracy.

Influencer Impact: Examining the Effect of Influencers
on Consumer Behaviour and Purchase Decisions

Social media influencers' entertainment value and credibility significantly impact customer engagement and purchase intention, with entertainment value being the strongest factor.

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Influencer marketing positively influences consumer buying behavior, but factors like follower count, expertise, and country of origin play a role.

The Role of Influencer Marketing on Consumer Buying Decision

Influencer marketing's effectiveness on consumer purchase behavior is largely determined by trust, trustworthiness, authenticity, and customization, with social media platforms playing a crucial role.

Influencer Marketing in the Digital Age: Examining the Impact on Consumer Purchasing

Influencer marketing campaigns are more successful when consumers perceive the influencer as trustworthy and the product as reliable, leading to increased purchase and recommendation intentions.

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Positive attitudes towards social media influencers lead to increased buying behavior, while negative attitudes and negative perceptions of influencers hinder buying behavior.

Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior

Instagram influencers positively impact consumer behavior, influencing purchase decisions, brand preferences, and product evaluations, helping marketers refine strategies and maximize the impact of influencer partnerships.

Impact of Instagram Influencers on Consumer Behaviour

Influencers positively impact consumer purchase intention in Nepal, with marketers choosing influencers based on age group and credibility, rather than gender or education level.

Effect of Influencers on Consumer Purchase Intention

Influencer marketing significantly impacts Slovak consumer lifestyles, especially among those younger than 35, and this study proposes efficient implementation within companies.

Influencer marketing and its impact on consumer lifestyles

Social media influencer marketing positively impacts consumers' purchase intention in Delhi NCR, India, with trustworthiness, information quality, and entertainment value directly and indirectly influencing their credibility.

Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Influencer originality, follower size, and sponsor salience enhance influencer marketing effectiveness, while posts announcing new product launches diminish it.

Influencer Marketing Effectiveness

Digital and social media marketing influence consumer behavior, with five key themes identified: consumer digital culture, responses to advertising, effects of digital environments on behavior, mobile environments, and online word of mouth.

The role of digital and social media marketing in consumer behavior

Newspaper advertisements significantly influence consumer behavior, while TV and the Internet impact awareness, interest, and conviction, while magazines and newspapers effectively influence purchase and post-purchase behavior.

Impact of Media Advertisements on Consumer Behaviour

Social media marketing positively influences consumer behavior and has some effectiveness on consumer buying habits, but it may have negative impacts on some consumers.

Influence of Social Media Marketing on Consumer Behavior

How does influencer marketing affect consumer behavior?

These studies suggest that influencer marketing positively affects consumer behavior by enhancing trust, credibility, engagement, and purchase intention through relatable and trusted recommendations, informative content, and influencer characteristics.