Loyalty rewards programs positively impact customer evaluations and behavior, potentially due to members perceiving better quality and service for their price, leading to increased repeat purchase intentions.

Implications of loyalty program membership and service experiences for customer retention and value

Company loyalty influences customer choice to visit a provider, but program loyalty is a stronger predictor of purchase behavior.

Consequences of customer loyalty to the loyalty program and to the company

Loyalty programs can increase consumer purchase frequency and loyalty, especially for low or moderate patronage levels, but do not change initial purchase behavior for heavy buyers.

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Loyalty programs with direct rewards and immediate rewards boost customer loyalty, while low-involvement programs benefit more from immediate rewards.

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

Loyalty programs enhance customer loyalty, particularly behavioral loyalty, but shifting consumers' attitudinal loyalty is more challenging, with effectiveness varying based on program design and industry characteristics.

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Loyalty program success is driven by program structure, reward structure, and customer factors, with potential for collaboration between hospitality managers and academic researchers.

The Drivers of Loyalty Program Success

Loyalty programs increase behavioral and affective loyalty in customers, but most do not change purchase behavior after joining, highlighting the need for individualized reward plans to achieve true loyalty.

The role of loyalty programs in behavioral and affective loyalty

Customer loyalty is shaped more by passive acceptance of brands than strongly-held attitudes, and loyalty programs have limited demand-enhancing potential in competitive repeat-purchase markets.

Customer loyalty and customer loyalty programs

Loyalty programs, such as loyalty cards, can effectively increase customer loyalty and reduce defection rates in retail businesses.

IS LOYALTY PROGRAM AS A MARKETING TOOL EFFECTIVE?

Both hard and soft attributes of loyalty programs significantly impact customer loyalty, with both enhancing customer satisfaction and loyalty.

The Effectiveness of Loyalty Program Towards Customer Loyalty

Program changes in loyalty programs in the hospitality industry may increase consumer defection from the firm, highlighting the need for careful management of reward structures.

Customer Loyalty Program Management

Implementing loyalty programs does not lead to gaining a more loyal customer, as customers do not perceive themselves as loyal to the brand unless they register to join the program.

DOES THE IMPLEMENTATION OF LOYALTY PROGRAMMES LEAD TO GAINING A LOYAL CUSTOMER?

Customer loyalty programs, such as member card and discount promo, significantly affect customer satisfaction and have a direct impact on customer loyalty.

Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty

Customer loyalty impacts performance and word of mouth differently, with study-specific characteristics playing a role in the strategy-loyalty-performance process.

Building, measuring, and profiting from customer loyalty

Loyalty programs can be improved by addressing rule clarity, reward exclusivity, and reward visibility, while addressing negative bystander effects with exclusive rewards.

Understanding loyalty program effectiveness: managing target and bystander effects

Customer loyalty programs may not significantly alter market structure and may not create extra brand loyalty, but effective programs can leverage the value of the product and maximize buyer motivation to purchase again.

Do Customer Loyalty Programs Really Work

Relationship quality and loyalty programs in B2B markets positively impact customer loyalty, with loyalty programs strengthening the attitudinal outcome of a relationship.

The role of relationship quality and loyalty programs in building customer loyalty

Customer loyalty is influenced by cognitive, affective, and conative factors, social norms, and situational factors, with cognitive, affective, and conative antecedents and consequences.

Customer loyalty: Toward an integrated conceptual framework

Loyalty programme membership significantly impacts customer purchase behavior, leading to higher purchase intensity, share of purchases, frequency, and inter-purchase time compared to non-members.

The influence of loyalty programme membership on customer purchase behaviour

Personalization and omnichannel marketing are key emphases in customer loyalty management in the modern digital environment, influenced by consumer behavior, digitalization, lifestyle changes, and value changes.

CUSTOMER LOYALTY MANAGEMENT IN A MODERN DIGITAL ENVIRONMENT

How does a loyalty program affect customer loyalty?

These studies suggest that loyalty programs generally enhance customer loyalty, particularly behavioral loyalty, through improved evaluations, increased purchase frequency, and reduced defection rates, though their effectiveness can vary based on program design and customer factors.