10 papers analyzed
These studies suggest that effective marketing strategies involve using frameworks like E.P.R.G., integrating strategic planning, combining online and offline efforts, and adapting to market types and corporate attitudes to improve performance and competitive positioning.
Marketing strategies are essential for businesses to effectively reach and engage their target audiences, differentiate themselves from competitors, and achieve their business objectives. This synthesis examines various research papers to provide a comprehensive understanding of marketing strategies, their components, and their applications in different contexts.
Conceptualization and Challenges in Marketing Strategy:
Generic Marketing Strategies:
International Marketing Strategies:
Strategic Marketing Planning:
Market Segmentation, Differentiation, and Positioning:
Internet Marketing Strategies:
Strategic Market Planning and Trends:
Marketing Strategies for Mature Products:
Role of Marketing Strategy in Organizational Performance:
Marketing strategies are multifaceted and essential for business success. They encompass various components such as market segmentation, differentiation, positioning, and the integration of online and offline tactics. Effective strategic planning and the adoption of frameworks like E.P.R.G. are crucial for international marketing. Additionally, the role of marketing strategies in extending product life cycles and enhancing organizational performance cannot be overstated. By addressing current challenges and leveraging new opportunities, businesses can develop robust marketing strategies that drive growth and competitiveness.
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