Searched over 200M research papers for "parasocial interaction"
10 papers analyzed
These studies suggest that parasocial interactions and relationships are significant in media engagement, can reduce prejudice, and influence cognitive, affective, and behavioral responses, but their integration into ordinary social interaction requires further exploration.
20 papers analyzed
Parasocial interaction (PSI) refers to the one-sided relationships that media users form with media figures, such as celebrities or fictional characters. This phenomenon has been extensively studied in media research, exploring its antecedents, effects, and theoretical underpinnings.
Theoretical Development and Integration:
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Parasocial Contact Hypothesis:
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Social Media and PSI:
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Research on parasocial interaction reveals it as a complex, multifaceted phenomenon that extends beyond simple media consumption. PSI can form with both liked and disliked figures, reduce prejudice through parasocial contact, and significantly influence media involvement and consumer behavior. Theoretical models and new measurement tools continue to refine our understanding of PSI, highlighting its dynamic nature and its integration into ordinary social interactions.
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