Searched over 200M research papers for "purchase intention"
10 papers analyzed
These studies suggest that purchase intention is influenced by strategic consumer behavior, product attributes, brand personality, past purchases, social presence, trust, website ease of use, and the nature of survey questions.
19 papers analyzed
Purchase intention is a critical metric in consumer behavior research, often used to predict actual purchasing behavior. This synthesis examines various factors influencing purchase intention and its relationship with actual purchases, drawing insights from multiple research studies.
Strategic Behavior in Responses:
Bias and Variability in Purchase Intention Scales:
Discrepancies Between Stated Intentions and Actual Purchases:
Impact of Brand Personality:
Role of Past Purchases and Social Context:
Consumer Characteristics and Website Interaction:
Effect of Measuring Intent:
Information Presentation:
Consistency in Purchase Intentions:
The research collectively highlights that while purchase intention is a valuable predictor of actual purchasing behavior, it is influenced by various factors including strategic response behavior, brand personality, past purchasing behavior, social context, and the way product information is presented. Understanding these nuances can help in designing better predictive models and marketing strategies.
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