10 papers analyzed
These studies suggest that repurchase intention is influenced by factors such as satisfaction, perceived value, service quality, online shopping experience, information searching cost, attitude, performance, cost, competitive considerations, relationship quality, and utilitarian factors.
Repurchase intention is a critical metric for businesses as it reflects the likelihood of customers returning to purchase again. Understanding the factors that influence repurchase intention can help organizations develop strategies to enhance customer retention and loyalty.
Customer Satisfaction and Perceived Value:
Service Quality and Emotional Factors:
Online Shopping Experience and Habit:
Trust and Relationship Quality:
Psychological and Social Factors:
Competitive and Cost Considerations:
Measurement and Predictive Models:
Repurchase intention is influenced by a combination of customer satisfaction, perceived value, service quality, emotional factors, online shopping habits, trust, relationship quality, psychological and social factors, and competitive and cost considerations. Businesses can enhance repurchase intention by focusing on improving customer satisfaction, reducing information searching costs, building trust, and leveraging emotional and psychological factors. Additionally, more accurate measurement methods like repurchase acceleration can provide better insights into customer repurchase behaviors.
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