social commerce

Introduction

Social commerce, an intersection of social media and e-commerce, leverages social networking sites and Web 2.0 technologies to facilitate online buying and selling. This emerging field has garnered significant attention from both researchers and practitioners due to its potential to transform traditional commerce by integrating social interactions and user-generated content.

Key Insights

Definition and Scope of Social Commerce:
- Social commerce integrates social media technologies to support online interactions and user contributions in the acquisition of products and services .
- It is distinguished from traditional e-commerce by its emphasis on social interactions, user-generated content, and the use of Web 2.0 technologies .
Economic Value and Network Effects:
- Allowing sellers to connect in social commerce networks generates considerable economic value by making shops more accessible to customers, creating a "virtual shopping mall".
- The value created is not necessarily dependent on the centrality of sellers in the network but on how much their accessibility is enhanced.
User Behavior and Social Value:
- User behavior in social commerce is driven by the pursuit of social value, such as social capital gains and social engagement, rather than just utilitarian or economic value.
- Social support and relationship quality significantly influence users' intentions to participate in social commerce.
Research Themes and Trends:
- Major research themes in social commerce include customer behavior, website design, adoption strategies, business models, and firm performance .
- Emerging trends highlight the importance of online reviews, trust, and e-word-of-mouth in social commerce.
Challenges and Future Directions:
- Research has identified gaps in theoretical frameworks, customer behavior studies, and design aspects of social commerce platforms.
- Future research directions include exploring the impact of social commerce in emerging markets, focusing on trust, familiarity, and the role of mobile systems.

Conclusion

Social commerce represents a significant shift in how commerce is conducted by integrating social media and user interactions into the buying and selling process. Key insights from the research highlight the importance of social value, network effects, and user behavior in driving social commerce. The field continues to evolve, with emerging trends focusing on trust, online reviews, and the role of mobile technologies, particularly in emerging markets. Future research should address existing gaps and explore new dimensions to fully understand and leverage the potential of social commerce.

Summary

Introduction

Key Insights

Conclusion

Sources and full results

Social commerce: A systematic review and data synthesis

Social commerce research reveals current trends, methods, and potential areas for future exploration.

Deriving Value from Social Commerce Networks

Social commerce networks generate considerable economic value by making sellers' shops more accessible to customers, with the most beneficial sellers not necessarily being the central ones.

A systematic review on social commerce

Social commerce research has been ongoing since 2007, with most studies focused on customer behavior, website design, and adoption, indicating a promising research area.

Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce

Social commerce research involves using Web 2.0 technologies to support online interactions and user contributions, presenting new challenges for e-commerce researchers and requiring new theories.

Social commerce research: An integrated view

Social commerce research focuses on four key components: business, technology, people, and information, and reveals recent trends and research topics.

Understanding social commerce: A systematic literature review and directions for further research

Social commerce research has increased since 2010, with most studies focusing on user behavior and website design, but there are gaps in understanding the theoretical, customer, and design aspects of social commerce.

What Drives Social Commerce: The Role of Social Support and Relationship Quality

Social support and relationship quality positively influence users' intention to use social commerce and continue using social networking sites, with relationship quality acting as a mediator.

Social commerce as social networking

Consumers are driven to social commerce primarily for socialization, not utilitarian or economic value, shifting away from understanding it solely as a vehicle for functional or economic value.

Social commerce research: Definition, research themes and the trends

Social commerce research focuses on organization, advertisement, and word-of-mouth, with innovation, corporate reputation, and user-generated content remaining major themes but online reviews, trust, and e-word-of-mouth gaining more attention.

Social commerce development in emerging markets

Social commerce in emerging markets is driven by technical factors like mobile systems, familiarity, trust, and word of mouth, with word of mouth increasing buyer propensity and intention to search for products.

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