This paper presents a novel grounded theory approach for extracting, analyzing, and understanding social media content, aiding electronic commerce research and understanding human beliefs, values, attitudes, and perceptions.

Content Analysis of Social Media: A Grounded Theory Approach

Social media content format and platform directly impact users' engagement behavior, with content context moderating the link between content type and engagement behavior.

The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

Rational appeals in social media content facilitate both active and passive engagement, while emotional appeals encourage passive behavior among users.

Social media engagement behavior

Brand personality-related content on social media ads increases consumer engagement, while directly informative content boosts engagement when combined with brand personality-related attributes.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

This study identifies multiple emergent themes in social media research, advancing our understanding of advances in the field and providing fruitful lines of inquiry for future research.

Advances in Social Media Research: Past, Present and Future

This paper proposes an analytics-driven process for social content strategy development and improvement, enabling firms to assess competitor and their own content activities, measure engagement outcomes, and use insights to drive future posting activities.

How Social Media Analytics Can Inform Content Strategies

Facebook is a useful recruitment tool for health research, offering reduced costs, shorter recruitment periods, better representation, and improved participant selection in young and hard-to-reach demographics, but with an overrepresentation of young white women.

The Use of Facebook in Recruiting Participants for Health Research Purposes: A Systematic Review

Social media can significantly impact a firm's reputation, sales, and survival, but understanding its seven functional building blocks can help firms develop strategies for monitoring, understanding, and responding to its activities.

Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media

Social media applications can be categorized into five main categories: collaborative projects, content communities, social networking sites, virtual game worlds, and virtual social worlds.

Users of the world, unite! The challenges and opportunities of Social Media

This special issue highlights the state-of-the-art in social media analytics and intelligence research, highlighting its relevance to the AI subfield from both methodological and domain perspectives.

Social Media Analytics and Intelligence

Social computing solutions for user-generated content verification can enhance the value and trust in social media for breaking news, reducing content misuse and false claims.

Social Computing for Verifying Social Media Content in Breaking News

Social media content characteristics and emotional responses have diverse effects on behavioral engagement, but no conclusive results were found.

Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda

Companies should integrate social media into their marketing strategies as an ecosystem, involving both digital and traditional media, to effectively reach young consumers and measure performance.

We're all connected: The power of the social media ecosystem

Optimal social media content scheduling and targeted content advertising can potentially increase gross profits by at least 8% for content platforms.

Scheduling Content on Social Media: Theory, Evidence, and Application

Social media sites like Facebook and Twitter have a positive relationship with newspapers' print and web readerships, but their contribution to web traffic and advertising revenue remains underwhelming.

Will Social Media Save Newspapers?

Social media's future in marketing will be shaped by nine themes, influenced by consumer, industry, and public policy, affecting marketing strategies and consumer engagement.

The future of social media in marketing

This paper highlights the growing importance of visual elements in social media and calls for further research into tracking, analysing, and understanding visual social media content, practices, and cultures.

Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji

Social media marketing can effectively build and sustain customer relationships, with strategies for Facebook and Twitter to measure their effectiveness in promoting program awareness and raising funds.

Social Media Marketing

Twitter, a user-generated social media platform, has potential applications in healthcare and telemedicine by enabling real-time communication between patients and healthcare providers.

Twittering healthcare: social media and medicine.

Most social media marketing studies focus on consumer usage, influence, and firm implementation, with a minority focusing on firm optimization and measurement of results.

Social Media Marketing: A Literature Review and Implications

These studies suggest that social media content impacts user engagement, brand perception, and research methodologies, with various strategies and content types influencing outcomes in electronic commerce, health research, and firm reputation.