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These studies suggest that social media marketing is essential for advertising, customer relationship management, and consumer engagement, while also being cost-effective and adaptable to various business strategies.
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Social media marketing (SMM) has become an essential component of modern business strategies, leveraging platforms like Facebook, Twitter, and Instagram to engage with consumers, promote products, and build brand loyalty. This synthesis explores the current trends, strategies, and future directions of social media marketing based on recent research.
Consumer Engagement and Relationship Building:
Strategic Frameworks and Approaches:
Trends and Future Directions:
Effectiveness and Measurement:
Literature and Research Trends:
Social media marketing is a dynamic and evolving field that plays a critical role in modern business strategies. It facilitates consumer engagement, supports strategic planning, and offers measurable benefits. The future of SMM will likely see further integration with broader marketing strategies and continued growth in its importance for both practitioners and researchers.
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