Tourist satisfaction
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Research Analysis by Consensus
Consensus Meter
Introduction
Tourist satisfaction is a critical factor in the tourism industry, influencing tourists' overall experience, their likelihood to recommend a destination, and their intention to revisit. This synthesis examines various dimensions and determinants of tourist satisfaction based on multiple research studies.
Key Insights
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Accommodation, Outdoor Activities, and Attractions:
- Satisfaction with accommodation, outdoor activities, and attractions significantly impacts overall holiday satisfaction .
- Outdoor activities are particularly influential in tourists' likelihood to recommend a destination.
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Comparative Satisfaction Across Tourism Sectors:
- There are notable differences in satisfaction levels between different tourism sectors, such as attractions and hotels.
- Satisfaction in one sector can significantly affect the performance and satisfaction in another, highlighting the interconnected nature of tourism services.
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Shopping Experience:
- Tourists' satisfaction with shopping experiences, including local culture, staff service quality, and product value, is crucial for overall satisfaction and economic benefits for the local economy .
- Shopping satisfaction is influenced by different demographic and social characteristics, leading to varied satisfaction levels with retail products and services.
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Satisfaction and Expenditure:
- Tourist satisfaction with the diversity of facilities is a significant predictor of tourist expenditure at a destination.
- Factors such as family income, type of accommodation, past behavior, and length of stay also influence daily expenditure.
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Destination Attributes and Overall Satisfaction:
- Leisure services are the main destination attribute affecting overall satisfaction, with no significant differences over time or between tourist types.
- Different tourist groups value different aspects of a destination, such as accommodation, food, attractions, and culture, which shape their overall satisfaction.
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Experience Quality and Behavioral Intentions:
- The quality of the tourist experience directly affects perceived value and satisfaction, which in turn influence behavioral intentions like revisiting and recommending the destination.
Conclusion
Tourist satisfaction is multifaceted, influenced by various factors including accommodation, outdoor activities, attractions, and shopping experiences. Satisfaction in one sector can impact overall satisfaction and other sectors, emphasizing the interconnected nature of tourism services. Additionally, the quality of the tourist experience and perceived value play crucial roles in shaping tourists' behavioral intentions. Understanding these dimensions can help tourism planners and marketers enhance tourist satisfaction and promote sustainable tourism development.
Sources and full results
Most relevant research papers on this topic
Customer Satisfaction in the Tourist Industry
Make a customer, not a sale: Tourist satisfaction in Hong Kong
Tourist satisfaction and dissatisfaction.
Tourist shopping experiences and satisfaction.
Satisfaction as a determinant of tourist expenditure
Dimentions of tourist satisfaction with a destination area
Tourists’ satisfaction, recommendation and revisiting Singapore
Shopping satisfaction for domestic tourists
Analysing tourist satisfaction at a mature and multi-product destination
Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
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