10 papers analyzed
These studies suggest marketing involves creating and offering value to meet customer needs, building long-term relationships, and using various strategies like market research, product development, and promotion to achieve organizational goals.
Marketing is a multifaceted discipline that involves understanding and addressing customer needs, creating value, and facilitating exchanges between organizations and their target audiences. It encompasses a wide range of activities and strategies aimed at promoting products, services, or ideas to achieve specific organizational goals.
Broad Definition and Scope:
Customer-Centric Approach:
Marketing as a Process:
Evolution and Modern Context:
Strategic and Practical Aspects:
Marketing is a dynamic and essential discipline that involves understanding and addressing customer needs, creating value, and facilitating exchanges. It is central to an organization's success and involves a wide range of activities and strategies. The focus on long-term customer relationships, the evolution of marketing practices, and the strategic importance of marketing in various organizational contexts highlight its critical role in achieving business objectives.
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grounded theory