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These studies suggest social commerce involves using Web 2.0 technologies and social networks to facilitate online interactions, user contributions, and the exchange of goods and services, while impacting trust, ease of use, and purchase intentions.
20 papers analyzed
Social commerce is an emerging trend that integrates social media and networking technologies with e-commerce, enabling individuals and businesses to engage in commercial activities through social platforms. This phenomenon leverages the interactive and user-generated content features of social media to facilitate the buying and selling of goods and services.
Definition and Scope:
Economic and Social Value:
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Research Themes and Trends:
Consumer Behavior and Trust:
Social commerce represents a convergence of social media and e-commerce, leveraging the interactive nature of social platforms to facilitate commercial activities. It creates economic value by enhancing accessibility and fostering close relationships between buyers and sellers. The technological landscape of social commerce has evolved significantly, with major platforms playing crucial roles. Research in this field focuses on themes like organization, advertisement, and word-of-mouth, with trust and consumer behavior being critical factors influencing its success.
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