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These studies suggest that various cancers have designated awareness months: May for skin cancer, October for breast cancer, November for lung cancer, and March for colorectal cancer.
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May is designated as National Melanoma/Skin Cancer Detection and Prevention Month by the American Academy of Dermatology (AAD). This initiative aims to increase public awareness about skin cancer, which is expected to see around 1 million new cases annually, predominantly squamous cell or basal cell carcinomas. Despite melanoma being less common, it has the highest case-fatality rate among skin cancers. The CDC, in collaboration with the AAD, has launched the National Skin Cancer Prevention Education Program to disseminate educational messages and guidelines to reduce skin cancer incidence and mortality.
Breast Cancer Awareness Month (BCAM) occurs every October and has been instrumental in raising public awareness about breast cancer since its establishment in 1985. Studies using Google Trends data from 2012 to 2021 show that BCAM significantly increases public interest and awareness about breast cancer, unlike similar campaigns for lung and prostate cancers. This heightened awareness is attributed to the involvement of non-medical industries, influencers, and the use of a recognizable awareness symbol. Additionally, BCAM has been linked to increased breast cancer diagnoses in November, suggesting that the campaign encourages more women to seek screening.
March is recognized as National Colorectal Cancer Awareness Month, a campaign initiated in 2000 to raise awareness about colorectal cancer. This observance encourages healthcare providers, advocacy groups, and policymakers to educate the public on the risks and prevention methods of colorectal cancer. Despite its importance, awareness of this month has only recently gained traction in some regions, such as Turkey, where colorectal cancer remains a significant health concern .
Lung Cancer Awareness Month is observed in November, with various organizations worldwide participating in campaigns to highlight lung cancer prevention and treatment. The 2017 campaign, for instance, focused on better implementation of screening guidelines, expanding treatment knowledge, and increasing patient participation in clinical trials. These efforts aim to address the pressing issues in lung cancer care and improve outcomes for patients.
Cancer awareness months play a crucial role in educating the public and encouraging early detection and prevention of various cancers. May, October, March, and November are key months dedicated to melanoma/skin cancer, breast cancer, colorectal cancer, and lung cancer awareness, respectively. These campaigns have varying degrees of impact, with Breast Cancer Awareness Month notably increasing public interest and subsequent diagnoses. Continued efforts in these awareness campaigns are essential for improving cancer outcomes and saving lives.
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