The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform

doi:10.46729/ijstm.v4i3.832

Paper

The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform

Published May 31, 2023 · Tiffanda TiffaErsantika Alhamdina, A. Hartono

International Journal of Science, Technology & Management

UNKNOWN SJR score

7

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0

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Abstract

This study aims to test and analyze the influence of brand awareness, brand reputation, perceived economic benefits on brand trust and online purchase intentions for Skintific products through the TikTok Shop platform. The research approach used is quantitative. Data collected by distributing online questionnaires via Google Form to 220 respondents. The sampling technique used convenience sampling method. The method used in this study is PLS-SEM, using the SmartPLS statistical software tool. Data analysis techniques used in this study are validity and reliability tests, collinearity tests, path coefficients, R-Square (R2), Q-Square, t-tests, and p-tests. The results of this study are brand awareness has a positive and significant effect on brand trust, brand awareness has no effect on online purchase intentions, brand reputation has a positive and significant effect on brand trust, brand trust has a positive and significant effect on online purchase intentions, perceived economic benefits have an effect positive and significant impact on brand trust, and perceived economic benefits have a positive and significant effect on online purchase intentions.

Study Snapshot

Brand awareness, reputation, and perceived economic benefits positively impact brand trust and online purchase intentions for Skintific products on the TikTok Shop platform.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

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The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform

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References

Citations

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Social media marketing activities positively impact relationship quality, customer trust, and satisfaction through the mediating role of brand equity.

The Effect of Brand Awareness on Decisive Customer Intention and Purchase Behavior of Shopee Gen Z Customers

Brand preference significantly influences customer intention and purchase decisions, with brand awareness and knowledge having insignificant effects on these outcomes.

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Perceived vendor reputation, social influences, deterrence, and knowledge and experience significantly influence e-commerce trust among Egyptian consumers, while website quality and privacy are insignificant.

Consumer Behaviour: Impact of Social and Environmental Sustainability

Social sustainability positively impacts brand reputation, while environmental sustainability does not significantly influence it, leading to increased brand trust and purchase intention for green products in Indonesia.