Impact of hotel website quality on online booking intentions: eTrust as a mediator

doi:10.1016/J.IJHM.2015.03.012

Paper

Impact of hotel website quality on online booking intentions: eTrust as a mediator

Published May 1, 2015 · Liang Wang, R. Law, B. D. Guillet

International Journal of Hospitality Management

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311

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22

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Abstract

Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.

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Study Snapshot

Key takeawayHotel website quality strongly predicts eTrust, which mediates the relationship between website quality and consumers' online booking intentions.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Impact of hotel website quality on online booking intentions: eTrust as a mediator

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