Managing Crowds in Innovation Challenges

doi:10.1525/cmr.2014.56.4.103

Paper

Managing Crowds in Innovation Challenges

Published Aug 1, 2014 · A. Malhotra, A. Majchrzak

California Management Review

Q1 SJR score

137

Citations

11

Influential Citations

Full textSemantic Scholar

Abstract

Crowdsourcing for innovation is typically conducted as an “innovation challenge.” Despite the popularity of innovation challenges, there appears to be a growing consensus that innovation challenges do not succeed at generating solutions with competitive advantage potential. This article presents three ways in which managers can assure that their innovation challenges are fruitful: foster different crowd roles to encourage contribution diversity; offer knowledge integration instructions and dual incentives; and offer explicit instructions for sharing different types of knowledge.

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Study Snapshot

Managers can boost innovation success by encouraging diverse crowd roles, offering knowledge integration instructions, and fostering knowledge sharing.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

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Managing Crowds in Innovation Challenges

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References

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Citations