Paper

Pricing strategies of two-sided platforms considering privacy concerns

Published Jan 1, 2022 · Yongrui Duan, Peng Liu, Yixuan Feng

Journal of Retailing and Consumer Services

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Abstract

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Study Snapshot

Online platforms can strategically adjust their pricing based on information disclosure levels to influence user demand and promote advertisers' participation, with intermediate levels yielding the maximum surplus for both users and advertisers.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Pricing strategies of two-sided platforms considering privacy concerns

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