Paper
Surviving or Flourishing? Integrating business resilience and sustainability
Published Aug 22, 2014 · Julie Winnard, A. Adcroft, Jacquetta Lee
Journal of Strategy and Management
62
Citations
1
Influential Citations
Abstract
Purpose – Businesses are always seeking resilient strategies so they can weather unpredictable competitive environments. One source of unpredictability is the unsustainability of commerce's environmental, economic or social impacts and the limitations this places on businesses. Another is poor resilience causing erroneous and unexpected outputs. Companies prospering long-term must have both resilience and sustainability, existing in a symbiotic state. The purpose of this paper is to explore the two concepts and their relationship, their combined benefits and propose an approach for supporting decision makers to proactively build both characteristics. Design/methodology/approach – The paper looks at businesses as complex adaptive systems, how their resilience and sustainability can be defined and how these might be exhibited. It then explores how they can be combined in practice. Findings – The two qualities are related but have different purposes, moreover resilience has two major forms related to timesca...
Businesses that thrive long-term must have both resilience and sustainability, which can be achieved through a symbiotic relationship.
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