Paper
The Impact of the Strategic Vision on Business Intelligence in Pharmaceutical Companies: (An Applied Study on Pharmaceutical Industries Companies in Jordan)
Published 2021 · E. Alhiary
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Abstract
: A growing concern and importance among the current studies in the field of strategic management trigger this study to examine the effect of the strategic vision on business intelligence. By adopting a quantitative study approach using a survey questionnaire, the study conducted this research and collected the data from the target sample of the employees working in the pharmaceutical companies in Jordan using a random sampling method. Statistical analyses using SPSS software like Pearson correlation and regression were performed to analyze the data. The results revealed that all dimensions of strategic vision (objectives, organization’s mission, and organization’s vision) had a statistically significant impact on business intelligence dimensions (data collection, reports preparation, and information transmission).Also the results showed a positive relationship between these variables. The study findings contribute to the current knowledge associated with this topic through the meaningful implications that help in understanding the importance of strategic vision for the companies to adopt and activate the concept of business intelligence. The increasing in the importance of strategic vision particularly during the crisis time e.g COVID-19 encourages the businesses to integrate new integrative business methods for sustainable development. are the environmental precedents; organizational precedents administrative and individual precedents. They showed that the business intelligence enhanced the strategic performance of the companies and assisted in decision making. The study found a set of results, highlighting that managers prefer to preserve the confidentiality of the ineffective business intelligence unit rather than opening it for evaluation. It recommended various suggestions; the most important is the need to highlight the value that encourages the managers to conduct longitudinal research in the business intelligence area to investigate the modern implementations of the intelligence across cultural differences in the organizations.
Strategic vision significantly impacts business intelligence in pharmaceutical companies, enhancing strategic performance and decision-making.
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