Paper
The social construction of the meanings of price
Published May 1, 2012 · DOI · S. Sparke
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Abstract
The activity of translating something into a monetary amount - the price - is central to markets. Yet we know remarkably little about the practice of pricing beyond theories of economic rationale or market positioning and, as a construct, price has remained largely within the economists? domain. This research pushes for and contributes towards the need for more substantive studies of pricing. With particular emphasis on money-meanings, this research applies prior socio-economic research in an examination of discourses of the pricing process in order to better understand pricing as a social and meaning-full activity. In its focus on pricers this research contributes to the call for more studies of supply-side meaning-making within markets, and addresses the consumer-focussed imbalance in previously published price research.
This research aims to better understand pricing as a social and meaning-full activity, emphasizing money-meanings and supply-side meaning-making within markets.
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