This Way Up: The Effectiveness of Mobile Vertical Video Marketing
Published Aug 1, 2021 · Lana Mulier, H. Slabbinck, Iris Vermeir
Journal of Interactive Marketing
40
Citations
1
Influential Citations
Abstract
Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
Key takeawayMobile vertical video ads increase consumer interest and engagement compared to horizontal video ads, with younger users (Generation Z) processing them more fluently due to less effort.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.