Users Opinion Mining of Tiktok Shop Social Media Commerce to Find Business Opportunities for Small Businesses

Paper

Users Opinion Mining of Tiktok Shop Social Media Commerce to Find Business Opportunities for Small Businesses

Published 2023 · Chyntia Ika, Ratnapuri, Mulyani Karmagatri

Journal of Theoretical and Applied Information Technology

Q4 SJR score

8

Citations

1

Influential Citations

Semantic Scholar

Abstract

Social media commerce rapidly grew during the world-changing of covid 19. The long duration of using social media provokes users to make purchases online through social media. TikTok - the most popular social media downloaded - provides their user a social media commerce experience, namely TikTokShop. The TikTok shop opened the window of opportunity for small business growth. Small business owners could maximize the potential use of TikTok shops by understanding more about TikTokShop. This research is concern to analyze the strengths and weaknesses of TikTok shop as a social media commerce platform by applying data mining. Opinion data is collected from Twitter and processed using the Naïve Bayes algorithm to test the sentiment of TikTok shop users. These positive and negative opinions are then classified and transformed with a SWOT analysis to find out the strengths and weaknesses of Tiktok Shop. This research contributes to analyzing the strengths and weaknesses of the social media commerce platform Tiktok Shop as a reference for users and platform developers. Users can see and position themselves using the platform to get optimal benefits. For platform developers, the results of this research contribute to providing insights for maximizing the features that meet the user's expectations. © 2023 Little Lion Scientific.

Study Snapshot

TikTok Shop offers growth opportunities for small businesses, with strengths and weaknesses identified through user sentiment analysis and SWOT analysis.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

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Users Opinion Mining of Tiktok Shop Social Media Commerce to Find Business Opportunities for Small Businesses

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References

Citations

Assessing the Impact of Digital Celebrities and Content Marketing on TikTok's Impulse Purchases in Lampang, Thailand

Digital celebrities, authentic content, and content marketing significantly impact Generation Z's impulsive purchase behaviors on TikTok Shop in Lampang, Thailand.

SentiWordNet and LDA Analysis of Foreign Tourist

Foreign tourists visiting Borobudur, Indonesia, express concerns about overcrowding, animal welfare, temple preservation, ticket prices, and interactions with sellers.

DIGITAL MARKETING FEATURES IN TIK TOK INFLUENCE PURCHASE DECISION: A STUDY AMONG USIM STUDENTS

TikTok's digital marketing features, TikTok Shop, Short video content, and live sales, can influence students' purchase decisions, potentially leading to extravagant and addictive behaviors.

Optimalization of Tiktok Platform for Green Business Digital Marketing Strategies

Tiktok's use as a digital marketing medium improves sales and business performance for eco-friendly businesses like Earthy Worthy.

Perceived Usability Evaluation of TikTok Shop Platform Using the System Usability Scale

The TikTok Shop platform has acceptable usability, with 79.49 accuracy, and can be accepted by users.