culture effect on conumer behavior for fashion and apparel industry in japan

Introduction

The fashion and apparel industry in Japan is influenced by a complex interplay of cultural factors. Understanding how these cultural elements affect consumer behavior is crucial for businesses aiming to succeed in this market. This synthesis examines the impact of culture on consumer behavior in Japan's fashion and apparel industry, drawing insights from multiple research studies.

Key Insights

Sustainable Fashion Consumption:
- Japanese consumers show positive attitudes towards sustainable fashion products (SFP) when they perceive value but are deterred by perceived risks.
- Environmental concerns and product knowledge can increase the likelihood of purchasing SFPs.
Global and Local Cultural Influences:
- The interplay of local Japanese culture and global cultural influences leads to hybrid consumer behaviors, combining elements of both homogeneity and heterogeneity.
- Japanese ethnic identity (JEID) and acculturation to global consumer culture (AGCC) influence materialism and consumer ethnocentrism, affecting fashion and apparel consumption.
Naturally Dyed Fashion Products:
- Attitude, social norms, and perceived behavioral control (PBC) significantly impact the intention and behavior of Japanese consumers towards naturally dyed fashion products.
- PBC has a stronger influence on Japanese consumers' intentions compared to Chinese consumers, highlighting cultural differences in consumption behavior.

Conclusion

Cultural factors significantly shape consumer behavior in Japan's fashion and apparel industry. Japanese consumers are influenced by a blend of local and global cultural elements, which affect their attitudes towards sustainable and naturally dyed fashion products. Understanding these cultural dynamics can help businesses tailor their strategies to better meet the needs and preferences of Japanese consumers.

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Culture effect on conumer behavior for fashion and apparel industry in japan

Summary

Introduction

Key Insights

Conclusion

Sources and full results

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Consumers in South Korea, China, and Japan have positive attitudes towards sustainable fashion when they perceive it as valuable, but not when they perceive risks.

The Interplay of Local and Global Cultural Influences on Japanese Consumer Behavior

Japanese ethnic identity and global consumer culture influence consumer behaviors across various product categories, leading to hybridization and increased homogeneity and heterogeneity in consumer behavior.

Fashion Consumption of Naturally Dyed Products: A Cross-Cultural Study of the Consumption of Blue-Dyed Apparel Between China and Japan

Chinese consumers show a stronger influence on attitude on intention for naturally dyed apparel than Japanese consumers, while perceived behavior control influences Japanese intention more.

Fashion attitudes and buying behaviors of cross-cultural college students toward apparel products

Globalization and cultural background factors influence fashion attitudes and buying behaviors among American and Chinese college students, suggesting appropriate globalization strategies for US apparel firms.

Aesthetic preferences for textile colour and print pattern between us and Japanese consumers

Nationality influences color preferences in textiles, while age and nationality influence print pattern preferences, with more pronounced differences in color preferences between US and Japanese consumers.

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

Japanese companies consult more referral sources for industrial services than comparable American companies, indicating a strong national culture effect on referral behavior.

Predictors of Purchase Intention toward Green Apparel Products:A Cross-Cultural Investigation in the U.S. and China

Subjective norm, internal perceived behavioral control, and environmental knowledge significantly influence purchase intentions for green apparel products in both the U.S. and China.

Culture and gender’s role in apparel purchasing patterns

Puerto Rico's apparel purchase patterns reflect cultural values and gender, with seasons and special occasions being strong predictors, supporting the notion of treating Puerto Rico as an international market.

A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Canadian and Chinese consumers prioritize garment fit and style over brand name and country of origin, emphasizing the importance of product research and prototype development for fashion practitioners.

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

Gen-Y consumers' attitudes towards fashion apparel are shaped by brand and self-identity, while style, price, and social identity influence their purchase intentions.

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