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These studies suggest that halal certification and related factors generally improve business performance, including operational, financial, and market outcomes, although some studies note no significant impact on profit margins.
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The influence of halal certification on business performance has garnered significant attention due to the growing demand for halal products and the expanding Muslim population. This synthesis aims to explore the relationship between halal certification and various aspects of business performance, including operational, financial, and market performance.
Positive Impact on Operational and Financial Performance
Enhanced Market and Innovative Performance
Influence on Customer Loyalty and Satisfaction
Role of Entrepreneurial Marketing
Supply Chain and Process Quality Improvement
Top Management Capabilities
Strategic Management and Organizational Environment
Halal certification has a multifaceted impact on business performance, enhancing operational, financial, and market outcomes. It also plays a crucial role in fostering customer loyalty and satisfaction. The integration of entrepreneurial marketing and top management capabilities further amplifies the positive effects of halal certification. Overall, halal certification is a valuable asset for businesses aiming to excel in the competitive market.
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